INFORMS Journals umbrella page About the journal Editor-in-Chief Editorial board Instructions to authors INFORMS Society for Marketing Science Subscription info Permissions INFORMS Meetings Contact INFORMS Customer Service Email alerts RSS Feed Help Feedback INFORMS publishes Marketing Science. HighWire Press ® assists in the publication of Marketing Science Online	INFORMS Journals Archive 1952-1997 Now Available!
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Online ISSN: 1526-548X      Print ISSN: 0732-2399